Associate Dean, Marketing
University of Miami

Job Info

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The Associate Dean, Marketing Strategy and Branding provides operational and strategic leadership to the marketing functions for the Miami Herbert Business School (MHBS). This role is responsible for defining and enhancing the MHBS marketing strategy, cultivating the MHBS brand, overseeing the selection of vendors and marketing partners, and ensuring all stakeholders fully understand the school's marketing plan, value proposition, and differentiation. The incumbent will elevate MHBS engagement through a comprehensive marketing plan that spans traditional and non-traditional channels. They will lead the strategy for the graduate programs portfolio, collaborate with the MHBS leadership team to develop and implement an outcome-focused marketing strategy, and oversee all organizational marketing messaging. This role will support school branding, enhance enrollment, oversee digital spend, and manage out-of-home marketing to improve the school's overall reputation. Additionally, the Associate Dean will assist in conceptualizing, creating, and implementing marketing campaigns, including the 24/25 creative campaign, lead the design and execution of marketing activities, oversee content development and digital strategy, direct product and enrollment planning, develop stakeholder engagement strategies, execute innovative marketing strategies, and build and mentor a cohesive marketing team.

Marketing Campaigns and Strategy:

• Assist in conceptualizing, creating, and implementing marketing campaigns, including the 24/25 creative campaign.
  
• Lead the design and execution of marketing activities, including print, electronic media, and internet marketing.
  
• Collaborate with department chairs and program directors to develop strategic plans for increasing enrollment.
  
• Partner with key stakeholders to enhance MHBS's reputation.
  
• Assess the current branding strategy and create a new tagline for the school.
  

Content Development and Digital Strategy:

• Oversee the development and creation of content for MHBS websites.
  
• Implement Salesforce automation to impact lead conversion.
  
• Lead the digital strategy for graduate programs.
  
• Review current traction (baseline review) of all programs.
  
• Manage channels and spend mix, ensuring alignment with program goals.
  
• Identify and allocate out-of-home (OOH) opportunities and spend.
  

Product and Enrollment Planning:

• Direct strategic planning activities to maximize enrollment and financial targets for Graduate Enrollment and Executive Education.
  
• Develop marketing metrics to demonstrate ROI and optimize cost-per-lead.
  
• Produce and interpret enrollment reports to improve student attraction and selection.
  
• Revamp current collateral and enhance lead capture and nurture setup.
  

Stakeholder Engagement and Branding:

• Develop marketing journeys to foster relationships and increase support.
  
• Create marketing plans for graduate programs to drive engagement with stakeholders.
  
• Oversee marketing, branding, and advertising initiatives.
  
• Establish data reporting and decision processes.
  
• Create templates for periodic review of brand and program marketing to assess performance relative to goals.
  
• Conduct talent needs assessment to define the optimal marketing team structure.
  
• Develop and implement peer outreach strategies and tactical outreach.
  
• Formulate corporate engagement strategies.
  
• Review and enhance alumni outreach efforts.
  

Innovative Marketing and Compliance:

• Execute marketing strategies to educate and inform constituents about MHBS activities.
  
• Ensure compliance with laws, regulations, and university policies, safeguarding assets and ensuring operational efficiency.
  

Leadership and Team Management:

• Build and mentor a high-quality marketing team.
  
• Oversee the Marketing staff and leverage agency relationships as a liaison to media and external sources.
  

ADDITIONAL RESPONSIBILITIES:

• Brand Management: Ensure consistent brand messaging across all channels and platforms.
  
• Budget Management: Oversee the marketing budget to maximize ROI.
  
• Market Research: Conduct research to stay abreast of industry trends and competitor activities.
  
• Public Relations: Enhance the school's image through media relations, events, and community outreach.
  
• Alumni Relations: Develop strategies to engage and mobilize the alumni network, fostering a strong sense of community and support for the school.
  

Education:

Master's degree in relevant field

Experience:

Minimum 7 years of relevant experience

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:
Full time

Employee Type:
Staff

Pay Grade:
A18

This job has expired.