Associate Product Manager
helenoftroy

Job Info

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Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Product Manager

Department: Marketing

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Associate Manager, Product Marketing will manage and implement the global product innovation pipeline and innovation launch strategy for Drybar liquids, tools, accessories categories to align with the brand DNA, global brand strategy and financial targets. This person will lead cross-functional alignment across teams to build effective collaboration, communication and development of successful product launch strategies and execution.

This role collaborates closely with cross-functional business partners (Product Development, Brand Marketing, Supply Chain, Creative, Digital, Channel Marketing, Education, Sales) to help support growth plans, drive business, and improve the brand story.

• Lead innovation pipeline and timeline
  
• Maintain innovation roadmap and development timelines
  
• Lead innovation concept brief process in collaboration with product development
  
• Lead the stage gate process from concept to launch approval
  
• Conduct regular market research to understand assortment white space/competition
  
• Maintain comprehensive knowledge of product portfolio and performance within the global hair category
  
• Lead execution of go-to-market strategy for all new product launches
  
• Prepare launch presentations to share with internal teams and external business partners including key insights from current/future market trends
  
• Handle development of creative briefs for all new launches with cross-functional teams
  
• Partner closely with creative team to ensure accurate content is collected at photo/video shoots
  
• Partner closely with channel marketing/sales on product launch dates
  
• Partner with brand marketing to define and implement hero product strategy (i.e., activations, sampling, etc.)
  
• Review sales estimates/forecasts for new product launches in collaboration with sales/demand planning/channel marketing
  
• Ensure consistent and clear cascade of product strategy to cross-functional teams
  
• Lead product positioning process for product reformulations/new launches
  
• Lead Product Master File copy updates/changes and communicate with cross-functional teams
  
• Partner with cross-functional teams to implement copy, packaging artwork and collateral material development
  
• Lead product portfolio optimization process Promote and facilitate ongoing learning
  
• Assess current product portfolio performance
  
• Find opportunities for product discontinuations and white space in current assortment
  
• Collaborate with PD on packaging upgrades
  
• Collaborate with Channel Marketing/Sales/PD on assortment pricing opportunities
  
• Lead annual stylist product survey
  

Skills needed to be successful in this role:

• Strong analytical skills including ability to translate reports
  
• Strong Computer Skills: Excel, Power Point, Word, and Outlook
  
• Consumer obsessed and possess strong consumer understanding
  
• Demonstrate deep understanding of the retail/beauty landscape
  
• Exhibit a keen ability to handle a multitude of projects at one time, be proactive, hands on and handle pressure in a fast-paced business.
  
• Strong project management skills and follow-through on details
  
• Ability and maturity to lead a multitude of projects in a fast-paced environment
  
• Proactive, self-starter, ability to drive and handle programs independently
  
• Balance between analytical and creative thinking
  
• Ability to handle frequent change in direction with ease
  
• Resourcefulness in solving problems and pursuing new, valuable and innovative opportunities
  
• Ability to coordinate, prioritize, and deliver multiple products or services concurrently under time constraints.
  
• Financial competence including significant analytical ability
  
• Confirmed ability to work effectively in cross-functional teams
  
• Excellent presentation, communication, and project management skills
  

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, International Business
  
• 3+ years of related experience in CPG, Beauty, or Fashion
  
• Experience with external agencies (i.e., Creative)
  
• Experience managing budgets
  
• Authorized to work in the United States on a full-time basis
  

Preferred Qualifications:

• Experience working in prestige beauty
  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-DNI

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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