Digital Content Manager
University of Pennsylvania

Job Info

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University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleDigital Content ManagerJob Profile TitleManager D, Arts and Media, RadioJob Description SummaryThe Digital Content Manager is responsible for overseeing all digital properties, including the station's website, app, and social media channels, with a focus on enhancing audience engagement, building the brand, and distributing the station's original programming and editorial content to new and existing audiences. They will oversee editorial, video production, and web development teams to ensure digital content aligns with the organization's broader goals, KPIs, mission, and brand. They will also manage social media strategies.
This position requires strong leadership skills, cross-departmental collaboration, and the ability to strategically align content creation with the needs of the programming, marketing and revenue departments. The Digital Content Manager will lead a team, develop and manage workflows, and actively participate in content production. They have an opportunity to significantly impact the station's digital strategy and success by growing its digital presence and achieving strategic goals through engaging and relevant content.Job Description

Job Responsibilities

Strategic Planning and Execution:

• Develop and implement a comprehensive digital content strategy that aligns with established brand guidelines and provides a cohesive user experience across platforms.
• Collaborate with the marketing, programming, sales, and membership teams to ensure digital content is consistent, engaging, and aligned with brand messaging.
• Monitor industry trends and best practices to identify opportunities for innovation and improvement.
• Responsible for the ongoing and long-term digital content calendar, integrating content planning across departments using project management tools like Monday.com to streamline workflow.

Content Creation and Management:

• Oversee the creation and curation of compelling digital content, including articles, videos, graphics, social media, and other multimedia formats, to engage and expand the audience.
• Ensure all content is optimized for search engines (SEO) and follows industry standards for accessibility and user experience.
• Review and edit content for clarity, accuracy, and consistency before publication.
• Maintain an editorial calendar to plan, schedule, and coordinate content releases.
• Actively participate in content production, leveraging skills in writing, editing, graphic design, video editing, or other relevant areas.
• Ensure the production of high-quality, engaging content that meets brand standards and resonates with the target audience.
• Manage outside client relationships with vendors
• Stay up to date with emerging digital technologies and platforms, exploring opportunities for expansion and innovation

Team Leadership and Collaboration:

• Manage a team of content creators, including assigning tasks, providing guidance, and conducting performance evaluations. Provide day-to-day management and support to the digital content team, ensuring alignment with programming priorities and smooth execution.
• Foster a collaborative and creative work environment, encouraging idea-sharing and professional development.
• Collaborate with cross-functional teams, such as marketing, programming, design, sales and technical teams, to ensure cohesive and integrated digital content strategies.

Workflow Development and Optimization:

• Collaborate with Marketing on social media workflows. Marketing leads the posting to WXPN social channels, providing strategic brand guidance, while Digital offers platform-specific guidance to optimize content. For World Cafe channels, Digital leads posting, ensuring alignment with the programming voice, while marketing offers brand oversight to maintain consistency.
• Develop efficient and effective workflows for content creation, review, and approval processes.
• Implement tools and technologies to streamline content production, distribution, and performance tracking.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital content initiatives and make data-driven recommendations for improvement.

• Other duties and responsibilities as assigned

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience) required.
• Minimum of 5 years of proven experience in digital content management, preferably in a media, entertainment, or broadcasting industry required. At least 3 years of demonstrated successful staff supervision experience required.
• Experience in headless development, Next.JS, Wordpress, GitHub, Monday.com, Canva and Photoshop required. Some coding experience in CSS and HTML is preferred.
• Strong understanding of digital marketing principles, including SEO, social media strategies, and content distribution.
• Proficient in content management systems (CMS), analytics tools, and social media management platforms.
• Excellent written and verbal communication skills, with exceptional attention to detail and editorial capabilities.
• Demonstrated leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Creative mindset with a passion for storytelling and a deep understanding of analytics and audience engagement.
• Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Please include cover letter with application.

Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolPresident's CenterPay Range$61,046.00 - $103,600.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

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