Director, Marketing
Massimo Zanetti Beverage USA

Job Info

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Caffeinate Your Career at MZB!

Position Summary:

Responsible for the successful development of the company's brand marketing strategies, designed to improve profitability and selling effectiveness. The person in this role will direct the plans that will drive and enhance sales efforts, as well as include new product development initiatives.

The marketing director will lead department functions across retail and foodservice channels in the following key areas:

• Brand building and positioning strategies

• Creative development

• Digital marketing and brand-specific websites

Essential Duties:

• Set direction and goals for the marketing team, working cross-functionally to build our brands and deliver compelling value propositions; this includes creating integrated marketing campaigns that effectively communicate brand messaging to drive awareness and engagement (1, 3, and 5, year-plans)

• Understand channel and category dynamics to direct ways to enhance brand equity and ensure brand growth across all channels (foodservice, retail, specialty); this includes directing strategies to create relevance across regions, channels and segments

• Develop immediate solutions to achieve financial objectives

• Analyze brand P&Ls and pricing strategies to drive the profitability of the brands

• Lead business development planning and execution with senior leaders

• Oversee consumer, customer, category, channel, and competitive reviews as part of an on-going situation assessments of brand performance; identify growth opportunities

• Direct volume forecasting and provide financial updates - monitoring key indicators and drivers of brand performance (6Ps); recommend solutions and implement improvements to meet annual targets.

• Lead the brand teams to shape direction and tactics for effective brand strategies; measure ROI and reset as needed

• Challenge and inspire team members to achieve business results

• Evaluate, prioritize, and lead decisions regarding new product initiatives for all channels

• Develop and direct product innovation efforts - partnering with R&D, Purchasing, and Operations from concept to commercialization

Qualifications & Requirements:

• Marketing degree required; MBA preferred

• Seven years of experience leading brand teams for a CPG company

• Ten years' experience in product or brand management; this includes the development of brand strategies from concept to implementation

• Must have strengths in sales collaboration, business development, and managing budgets / P&Ls (pricing initiatives)

• Must have experience launching new products and developing brands

• Experience in both retail and foodservice preferred

• Proven Leadership, planning and execution, business management, products and solutions development , people development and team building skills are required

• Must display sound presentation skills and be able to influence others (leaders, Sales, Operations, R&D, etc.)

• Strong analytical and problem-solving skills

• Willing to roll up sleeves and work with tight budgets

• Project management skills in a cross-functional environment

Equal Opportunity Employer: disability / veteran. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ethnic origin, disability, or veteran status.

Massimo Zanetti Beverage USA is proud to be an equal opportunity employer and we are committed to creating an inclusive workplace environment for our family of employees. MZB-USA recruits and advances qualified applicants without regard to race, ethnic or national origin, gender, sexual orientation, genetic information, age, religion, marital status, military service, veteran status, political affiliation, disability, or any other status protected by law. MZB-USA also prohibits discrimination and harassment of any kind and is fully dedicated to the safety of its workforce.

General Statement

This is a summary description of the general duties and level of work assigned to this position. It is not a full and comprehensive list of all possible responsibilities and tasks.

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