Marketing Coordinator
Westmor Industries

Job Info

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Company Description

Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity!

Job Description

A Marketing Coordinator is responsible for completing the following duties:

• Support Westmor's branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts
• Research and develop projects and campaigns that support entrance into new markets and product launch efforts
• Research advertising trends in our markets to inform campaign efforts
• Support the development and execution of social media and digital marketing plans
• Develop and create content as required for marketing projects and campaigns
• Monitor analytics to ensure the success of marketing projects and campaigns
• Oversee Westmor's ad placement schedule including: placement planning, ad development and execution
• Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts
• Assist in coordination of company events and customer training events that support current sales and marketing initiatives
• Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products
• Assist with lead capture and sales coordination follow-up protocols
• Create marketing material/literature
• Maintain sales playbook portal
• Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities
• Support day-to-day marketing operations
• Other duties as assigned

Employee Benefits

• Weekly paycheck
• Medical insurance - Covers 75% of premiums
• Dental and vision insurance
• Company paid life insurance
• 401K retirement account with 5% company match
• On the spot bonuses up to $100

Qualifications

• 1-2 years of marketing or advertising experience
• Strong and proven project management skills
• Strong written and oral communication skills
• Proven creativity
• Understanding of brand development
• Experience in building marketing campaigns and event planning
• General knowledge or experience in graphic design a plus
• Experience in a manufacturing-related field is preferred

Traits of Our Successful Employees

• Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships
• Attention to detail
• Willingness to help out where needed

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