Paid Media Manager
Veterinary Emergency Group

Job Info

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ABOUT VEG

In 2014, VEG was born with a mission to help people and their pets when they need it most by challenging norms and fixing the ER experience. Since then, we've expanded rapidly, with hospitals nationwide open 24/7/365, and created an ER experience that focuses on what our pets and pet parents really need. We've done the same for our people (VEGgies), finding a way to say YES so they can feel empowered to achieve great things, grow in unexpected ways, and find a place where they truly belong.

We're rethinking emergency care from every angle-from how we run our hospitals to how we support the people working inside them. That's where our headquarters team comes in. Whether building technology to make our hospitals more efficient, recruiting and growing incredible VEGgies, or bringing our brand to life through marketing, our VQ (VEG Headquarters) team makes it all possible-ensuring our hospitals and people have everything they need to help pets and their families. VEG is a 2025 certified Great Place to Work®.

THE JOB

At VEG, we're all about finding a way to say YES, empowering you to deliver the unexpected. We're looking for a results-driven Media Buyer/Planner to join our Marketing Team and help us bring the VEG way to life. In this role, you'll be instrumental in driving brand awareness, engagement, and conversions by strategically planning and executing media campaigns. Your expertise in identifying the right channels, negotiating impactful placements, and analyzing campaign performance will directly contribute to VEG's success.

We need someone collaborative who thrives on teamwork, effortlessly partnering with internal teams and external vendors to deliver maximum ROI on every media investment. If you're passionate about staying ahead in the ever-changing media landscape and ready to make an impact, we want you on our team.

WHAT YOU'LL DO

• Plan and buy integrated media plans across various channels, including programmatic, social, audio, display and more.
• Build and maintain strong relationships with media vendors, negotiating favorable rates and ensuring seamless campaign execution.
• Evaluate potential new partners and opportunities, as well as measurement solutions.
• Continuously monitor and analyze campaign performance, leveraging data-driven insights to optimize media buys.
• Work closely with marketing, creative, and analytics teams to ensure campaigns are aligned with overall marketing objectives and deliver measurable results.
• Oversee media budgets, ensuring campaigns are executed within allocated resources.
• Lead daily campaign maintenance, and troubleshoot issues on all pre-production and live campaigns.
• Monitor client and marketing industry trends, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities.

WHAT YOU NEED

• 2-4 years of professional experience in integrated media buying/planning (Brand experience a plus).
• Bachelor's degree or equivalent in Media, Marketing or a related field.
• Knowledge and understanding of programmatic, social, audio and display advertising, with a proven track record of successful campaign execution.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize campaign performance.
• Confident negotiator with experience securing favorable media buys and managing vendor relationships.
• Excellent communicator and collaborator, capable of working effectively with cross-functional teams and external partners.
• Proficient in Excel and other relevant media buying and analytics tools (IE: GA4, Facebook Ads Manager).
• Relevant certifications in media buying, digital marketing or related fields and a desire to stay ahead of the curve in the ever-evolving media landscape a plus.

HOW WE INVEST IN YOU

• Competitive compensation $90k - $105k annually, and generous 401K match
• Comprehensive health and wellness benefits, and access to free therapy or counseling
• Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families
• Unlimited PTO to use for vacation or sick days - however you need it!
• Generous referral rewards, so our awesome people can bring in more awesome people.
• And the little (big) things, like casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge for when you're hungry and free lunches twice a week!!
• Company laptop and a monthly cell phone reimbursement

BETTER TOGETHER: WHY IN-PERSON MATTERS AT VEG HQ

Our hospitals thrive on in-person collaboration, and VQ is no different. Time in the office sparks stronger connections, meaningful conversations, and better results-all bringing our core values to life. We prioritize being present because our values are best achieved side by side. Plus, we make getting here easy with free parking and a shuttle from the White Plains Metro-North station.

DEI
At VEG, diversity is a strength that fuels innovation and compassion. Our mission is "Helping people and their pets when they need it most"-and we do that best when VEGgies feel valued, respected, and empowered to bring their authentic selves to work. We're committed to building a culture that reflects the communities we serve, where different perspectives are celebrated, voices are heard, and everyone has equitable opportunities to grow. Saying yes to VEG means helping us become the world's veterinary emergency company, together.

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