Job Title
Product Manager, Brand Parts
Job Family
Job Description
Product Manager, Brand Parts - Aftersales
Put a LIFT in Your Career! Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Product Manager, Brand Parts located in Greenville, NC. HYG designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers and employees for over 90 years.
The Product Manager, Brand Parts is responsible for managing original equipment and aftermarket parts product portfolios to achieve AOP sales and margin expectations. As a functional member of the Aftersales Solutions team, the Product Manager plays an integral role in uncovering individual dealer and customer obstacles to grow parts sales and convert business through the HYG Aftersales program. The Product Manager understands the market potential/sales volume and evaluates customer insights to direct parts pricing strategy, marketing plans, and influence parts supplier selections and product portfolio within their assigned categories. A critical component of this position will be the development of sales growth strategies to expand wholesale and retail parts sales. This includes developing strategies for eCommerce as well as developing the necessary product marketing information for online applications. Further, the Product Manager develops more traditional sales growth strategies to drive sales through dealer conversions or sales retention of assigned commodities; a driving factor is to understand the service needs of assigned parts and truck systems.
The successful Product Manager will have the following Key Accountabilities:
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