About the Job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
About the Opportunity:
The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside. With a mission to chase the miracles of science, there is relentless focus on understanding our customers, competition, and market trends to inform value creation solutions, pipeline decisions and leadership of best-in-class product launches.
Job Highlights
You will report to the Senior Director Consumer & Digital Marketing, RSV and will be a key member of the Vaccines Commercial Operations Team. In this role, you will be responsible for developing and driving impactful execution of HCP non-personal promotion campaigns, including digital, social media, HCP influencers, website and CRM, as well as the development of the integrated marketing strategy and brand planning. You will work closely with other marketing team members who are responsible for various aspects of the marketing mix. You will also collaborate closely with other functions such as Communications, Field Sales, Public Affairs, Market Research, Medical Affairs, and Analytics.
In this role, you may be responsible for:
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